The Aurora identity

The system behind
every extraordinary show.

This is how Aurora Productions looks, sounds and shows up — the logo, colour, type and tone that make us recognisable on any stage. Built to be bold, modern, cinematic and purposeful.

One partner.One team.One solution.

LogoColourTypographyGraphic languageVoiceDownloads

Our story

Founded on a simple belief.

Extraordinary live experiences have the power to unite people and create lasting memories.

We combine technical excellence, creative vision and flawless execution to design and deliver world-class productions across Europe and beyond. From concept to curtain call, we’re with you every step of the way — transforming ambitious ideas into unforgettable moments.

  • PassionWe love what we do.
  • ExcellenceWe never compromise on quality.
  • CollaborationThe best results come from strong partnerships.
  • ReliabilityYou can count on us. Every time.
  • InnovationWe push boundaries to create what’s next.
Palette

Northern lights on a midnight sky.

Dark backgrounds with vibrant accents and high contrast for impact and clarity. The palette is inspired by the aurora borealis, the midnight sky and the energy of live events.

Primary

Aurora Cyan#00D4D8
Deep Night#050A13
Midnight Blue#0B0F17
Charcoal#14181F
Pure White#F7F7F7

Accent

Aurora Green#00FFA6
Electric Blue#007BFF
Aurora Purple#8A2BE2
Neon Magenta#FF2D9E
Sunset Gold#FFB000

Gradients

Aurora Borealis#00D4D8 → #007BFF
Night Sky#00FFA6 → #8A2BE2
Electric Stage#007BFF → #8A2BE2
Energy#FF2D9E → #FFB000
Typography

Expanded display, humanist body.

Two self-hosted typefaces carry the voice: Archivo Expanded for display — wide, architectural, unmistakably ours — and Satoshi for body, clean and highly readable at every size. Together they feel modern, precise and a little cinematic, without leaning on a default.

Aa
Archivo Expanded Display & headlines · 125% stretch · weights 100–900

Creating extraordinary live experiences

Aa
Satoshi Body & UI · weights 400 / 500 / 700 / 900

We deliver complete technical production for festivals, esports events and arena shows — readable, neutral and confident.

H1 / DisplayHeadline
H2 / SectionSubheadline
Body / SatoshiThis is body copy — used across the site for paragraphs and longer reading.
Cue / labelLive Event Production · Europe

Note. The 2026 brand book proposed Montserrat. We deliberately kept Archivo Expanded + Satoshi instead — they give Aurora a more ownable, distinctive voice than a ubiquitous default, while honouring the same “clean, geometric, technical” intent.

Graphic language

Clean geometry, natural light.

Inspired by Scandinavian minimalism, the northern lights and the precision of live production. Bold. Modern. Cinematic. Purposeful.

Natural inspirationNorthern lights, mountains and vast Nordic landscapes.
Light & energyBeams, movement and intensity that bring every moment to life.
Technical precisionClean lines, structure and attention to detail.
Forward motionUpward shapes that reflect progress and ambition.
Line styleConcentric, topographic lines echoing the mark — rhythm and direction.
AtmosphereFilm grain, vignette and haze for darkened-arena depth.
Voice & imagery

Real people. Real moments. Real impact.

We speak with clarity, confidence and precision — never hype. Imagery captures the energy and human connection behind extraordinary live experiences: authentic, atmospheric, cinematic.

In our photography
  • AuthenticReal moments and genuine emotion.
  • People-focusedOur team, clients and audiences.
  • AtmosphericScale, energy and atmosphere.
  • TechnicalPrecision and the work behind the scenes.
  • Cool tones with accentsBlue, teal and purple with aurora highlights.
Never in our photography
  • Stock lookOverused or generic stock imagery.
  • Staged posesOverly posed or unrealistic scenes.
  • Product shotsCatalogue-style equipment photography.
  • Lack of energyImages without emotion or impact.
  • ClutteredDistracting, messy or uncontrolled scenes.