Brand Book — Aurora Productions

Our story

Founded on a simple belief.

Extraordinary live experiences have the power to unite people and create lasting memories.

We combine technical excellence, creative vision and flawless execution to design and deliver world-class productions across Europe and beyond. From concept to curtain call, we’re with you every step of the way — transforming ambitious ideas into unforgettable moments.

PassionWe love what we do.
ExcellenceWe never compromise on quality.
CollaborationThe best results come from strong partnerships.
ReliabilityYou can count on us. Every time.
InnovationWe push boundaries to create what’s next.

The mark

An aurora, drawn as a delta.

Our mark is five concentric chevrons rising to a point — an upward delta that reads as both an A and the sweep of the northern lights. The aurora gradient runs through it: cyan on the left, violet at the apex, green on the right. It stands confidently on every stage.

Full colour on Deep Night / dark

White on photography / colour

Black on light backgrounds

The full lockup pairs the mark with the AURORA wordmark and the PRODUCTIONS kicker. Keep clear space around the lockup equal to the height of one chevron, and never set the mark smaller than 24 px (digital) — below that, use the simplified three-line favicon tile.

Keep it clean

Use the official filesAlways place the supplied mark — never redraw it.
Give it roomRespect the clear space on every side.
Mind contrastFull colour or white on dark; black on light.
Stay squareScale proportionally, never stretch.

Never do this

Don’t recolourThe gradient is fixed — no new hues.
Don’t rotate or distortIt always points up.
Don’t add effectsNo extra glows, shadows or outlines.
Don’t crowd itKeep it off busy or clashing backgrounds.

Palette

Northern lights on a midnight sky.

Dark backgrounds with vibrant accents and high contrast for impact and clarity. The palette is inspired by the aurora borealis, the midnight sky and the energy of live events.

Primary

Aurora Cyan#00D4D8

Deep Night#050A13

Midnight Blue#0B0F17

Charcoal#14181F

Pure White#F7F7F7

Accent

Aurora Green#00FFA6

Electric Blue#007BFF

Aurora Purple#8A2BE2

Neon Magenta#FF2D9E

Sunset Gold#FFB000

Gradients

Aurora Borealis#00D4D8 → #007BFF

Night Sky#00FFA6 → #8A2BE2

Electric Stage#007BFF → #8A2BE2

Energy#FF2D9E → #FFB000

Typography

Expanded display, humanist body.

Two self-hosted typefaces carry the voice: Archivo Expanded for display — wide, architectural, unmistakably ours — and Satoshi for body, clean and highly readable at every size. Together they feel modern, precise and a little cinematic, without leaning on a default.

Aa

Archivo Expanded Display & headlines · 125% stretch · weights 100–900

Creating extraordinary live experiences

Aa

Satoshi Body & UI · weights 400 / 500 / 700 / 900

We deliver complete technical production for festivals, esports events and arena shows — readable, neutral and confident.

H1 / DisplayHeadline

H2 / SectionSubheadline

Body / SatoshiThis is body copy — used across the site for paragraphs and longer reading.

Cue / labelLive Event Production · Europe

Note. The 2026 brand book proposed Montserrat. We deliberately kept Archivo Expanded + Satoshi instead — they give Aurora a more ownable, distinctive voice than a ubiquitous default, while honouring the same “clean, geometric, technical” intent.

Graphic language

Clean geometry, natural light.

Inspired by Scandinavian minimalism, the northern lights and the precision of live production. Bold. Modern. Cinematic. Purposeful.

Natural inspirationNorthern lights, mountains and vast Nordic landscapes.

Light & energyBeams, movement and intensity that bring every moment to life.

Technical precisionClean lines, structure and attention to detail.

Forward motionUpward shapes that reflect progress and ambition.

Line styleConcentric, topographic lines echoing the mark — rhythm and direction.

AtmosphereFilm grain, vignette and haze for darkened-arena depth.

Voice & imagery

Real people. Real moments. Real impact.

We speak with clarity, confidence and precision — never hype. Imagery captures the energy and human connection behind extraordinary live experiences: authentic, atmospheric, cinematic.

In our photography

AuthenticReal moments and genuine emotion.
People-focusedOur team, clients and audiences.
AtmosphericScale, energy and atmosphere.
TechnicalPrecision and the work behind the scenes.
Cool tones with accentsBlue, teal and purple with aurora highlights.

Never in our photography

Stock lookOverused or generic stock imagery.
Staged posesOverly posed or unrealistic scenes.
Product shotsCatalogue-style equipment photography.
Lack of energyImages without emotion or impact.
ClutteredDistracting, messy or uncontrolled scenes.

Downloads

Take the brand with you.

Official logo files and assets. Always use these — never recreate the mark.

Mark — full colourSVG · vector Mark — full colourPNG · 512px Mark — whiteSVG · vector Mark — blackSVG · vector Full lockupPNG · transparent Favicon tileSVG · 3-line App / touch iconPNG · 180px Social / OG cardPNG · 1200×630

Questions about usage or need another format? hello@auroraproductions.se.

The system behindevery extraordinary show.